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A new year opens up new hope, and new gaps carry new dreams. The new year has arrived, and in the fiercely competitive market environment, we still face many challenges. The Ferris team will depart for Tanzania on February 17, 2024 (the eighth day of the lunar calendar) for an investigation. We wish the Ferris team a complete success in their visit to Tanzania.
Those who share the same aspirations do not consider mountains and seas as distant. Jinhua is thousands of miles away from Tanzania, but they have frequent interactions. From August 13th to 19th, the Tanzanian economic and trade delegation came to our city for exchange and inspection. They visited Yiwu, Yongkang, Dongyang and other places for inspection, and held procurement coordination meetings with our city's enterprises.Tanzania is an important member of cooperation with Africa. Last November, China Tanzania relations were upgraded to a comprehensive strategic partnership. The visit of the Tanzanian economic and trade delegation to our city for exchange and inspection is a practical action of deepening exchanges and cooperation between the two sides.Deepen understanding"Although this trip was rushed, it was worth it." On August 14th, the purchaser Ajima followed the Tanzanian economic and trade delegation into the Yiwu International Trade City. They walked, looked, and asked, occasionally taking out their phones to take photos.Ajima has studied abroad in Hangzhou and has also come to Yiwu for procurement, and is not unfamiliar with Yiwu International Trade City. After strolling around one day, he and many colleagues held a thick stack of business cards in their hands. "Yiwu has gathered over 2.1 million types of goods, exported to more than 200 countries and regions, and can be said to sell all over the world. We can almost buy the products we want here." Ajima said, looking forward to continuing to negotiate cooperation with merchants in the future.The World Hardware Boutique Museum is a situational and experiential exhibition hall with the theme of "Let Yongkang Hardware Go Global, Let World Hardware Gather Yongkang", focusing on showcasing Yongkang's manufacturing boutiques, Yongkang brand integration, and world hardware masterpieces. The dazzling array of hardware products in the museum has aroused the interest of members of the Tanzanian economic and trade delegation, who have taken photos to leave product information."This is my first time coming to Yongkang, and this trip has given me a deeper understanding of Jinhua's industrial characteristics and seen new opportunities for cooperation." Delegation member Saeed Cabdalla said that the Tanzanian market has great potential, and Yongkang's products, relying on quality and price advantages, are sure to succeed in Tanzania.Make new friends and expand your social circle. "The visit of the Tanzanian economic and trade delegation has brought new development opportunities to the company." Cheng Mingsong, Deputy General Manager of Buyang Group, said that this visit will further help the company expand its customer base in Tanzania and promote deep level cooperation and exchanges in multiple fields."The members of the delegation visiting Jinhua this time include both state-owned and private enterprises, mainly concentrated in the fields of mining, machinery and equipment, timber, etc. Everyone has great confidence in the Chinese market and looks forward to the import and export market." Tanzania's Deputy Executive Secretary of the Ministry of Mining, Msaferi Mbibo, said, inviting our city's enterprises to visit Tanzania to inspect the market, expand investment, and deepen cooperation and exchanges between the two regions, To achieve win-win development through positive interaction.Expand cooperationAfter the on-site inspection of the market and enterprises, the Tanzanian economic and trade delegation's Jinhua procurement docking meeting was held on August 18th.Zhou Yan, general manager of Zhejiang Ferris Supply Chain Management Co., Ltd., said: "After in-depth exchanges and negotiations, the delegation members purchased a container Jinhua bag, as well as some Yongkang hardware, electric tools and other products, which was very awesome."During this inspection and exchange, the Tanzanian delegation learned that our city has established the first designated delivery warehouse for bulk commodities in Zhejiang Province within the Jinyi Comprehensive Bonded Zone, with a cumulative storage capacity of over 15000 tons and a value of over 1 billion yuan, of which more than 20% are imported from Tanzania.According to preliminary statistics, through early procurement coordination, the two companies have reached preliminary cooperation intentions in mineral resources, mining equipment, cosmetics, logistics services, clothing and bags, with over 10 projects and over 50 procurement intentions, with an intention amount exceeding 18 million yuan.Customs data shows that in the first half of this year, Jinhua's imports and exports to Tanzania amounted to 2.93 billion yuan, a year-on-year increase of 2.4%. At the end of September this year, Jinhua will organize more than 100 Jinhua enterprises to carry out industry docking activities in Tanzania, sharing the development dividends in areas such as commercial services, technology docking, drug research and development, and green development.Tie the knot tightlyStrolling through the pink walls, black tiles, and towering horse heads of Jiangnan residences, strolling through the exquisite and magnificent master workshops, one feels as if they are in a state of immersion... On August 16th, in Dongyang Woodcarving Town, members of the Tanzanian economic and trade delegation deeply felt the charm of Dongyang's ancient architectural culture and woodcarving culture.Africa is rich in various types of logs, and the wood carving industry has a certain foundation. At the Dongyang Woodcarving Museum, Woodcarving City, and other places, members of the Tanzanian economic and trade delegation have shown a strong interest in Dongyang Woodcarving, and occasionally inquire with staff about Dongyang Woodcarving craftsmanship, procurement methods, etc. in a targeted manner.The friendship between nations lies in mutual affinity between the people, and mutual affinity between the people lies in mutual understanding. Cultural and educational exchanges are of great significance in the exchange and cooperation between China and Africa. As early as 2013, Jinhua signed a letter of intent for friendly exchanges with the city of Dar es Salaam in Tanzania, and Zhejiang Normal University established a Confucius Institute at the University of Dar es Salaam in Tanzania.In November last year, the first stop of the "Golden World Clouds in Africa" China Africa Cultural Cooperation and Exchange Cloud Exhibition was successfully released in Tanzania, and the "Road as a Medium - From the" Tanzania Zambia Railway "to the" Addis Ababa Djibouti Railway "Art Exchange Exhibition was held in Jinhua, allowing the two civilizations of China and Africa to exchange and sublimate in common and collision.In addition, the 10 episode documentary "The Golden Flower" from the perspective of African Gabonese girl Zhou Aile's trip to Jinhua has been broadcasted in more than 20 African countries, including Tanzania, Kenya, Zambia, Uganda, and South Africa. This documentary, jointly produced by the Jinhua Municipal Bureau of Culture, Radio, Television and Tourism and Sida Times Group, leads African audiences to experience the unique new era scenery and customs of Jinhua.
Since mid November, the Houthi armed forces have been carrying out attacks on ships related to Israel in the Red Sea. At least 13 container shipping companies have successively announced the suspension of navigation in the Red Sea and nearby waters or detours around Cape of Good Hope (see article: The situation in the Red Sea is tense, and freight rates may continue to rise until January! At least 13 shipowners detour around Cape of Good Hope). It is estimated that the total value of goods carried by ships departing from the Red Sea route has exceeded 80 billion US dollars.The Chinese Secretariat of the China African Union Commercial Legal Cooperation Committee (Zhejiang) and the Chinese Secretariat of the China Egypt Commercial Legal Cooperation Committee (Zhejiang) will play the role of commercial legal experts from both China and Africa, strengthen legal cooperation between the two sides in friction response, intellectual property, mediation and arbitration, help enterprises prevent risks, resolve disputes, and promote stable and far-reaching economic and trade cooperation between Zhejiang and Africa; The Zhejiang Liaison Office of the China Africa Joint Chamber of Commerce will focus on high-level top-level design, high-level exhibition platforms, high-quality trade and financial services, and provide comprehensive and professional support services for Zhejiang enterprises to carry out economic and trade cooperation with Africa. In addition, the forum also released landmark achievements such as the China Africa Capacity Cooperation Development Report (2022-2023) and the China Africa Trade Jinhua Index.At the opening ceremony, Zhang Shenfeng stated in his speech that the China Council for the Promotion of International Trade (CCPIT), as a national trade and investment promotion agency, has always actively carried out work in Africa. By organizing events such as the China Africa Entrepreneurship Conference and the BRICS Business Forum, establishing representative offices in African countries, compiling and distributing business guides in Africa, and conducting training for Africa, we aim to provide smooth channels and assistance for trade and investment cooperation between Chinese and African enterprises. The China Council for the Promotion of International Trade (CCPIT) will continue to play its role in connecting government and enterprises, integrating internal and external resources, and facilitating supply and demand, making greater contributions to promoting economic and trade cooperation between China and Africa and building a high-level community with a shared future for China and Africa.Lu Shan, vice governor of Zhejiang Province, said that at present, Zhejiang Province is vigorously promoting the three "No. 1 projects" of deepening innovation, tackling key problems in reform, and opening up and upgrading, and is taking the lead in pushing forward the new journey of Chinese path to modernization, writing a new chapter. Zhejiang will continue to expand the breadth and depth of cooperation with Africa, promoting innovation and upgrading of Zhejiang Africa cooperation. In building a new era of cooperation between China and Africa, we will make practical efforts and seek new opportunities, contributing more Zhejiang's strength to the construction of a high-level community with a shared future for China and Africa in the new era.Chen Jianzhong accompanied Zhang Shenfeng to visit Jinhua and showcase the achievements of its cooperation with AfricaDuring the opening event, Chen Jianzhong accompanied Zhang Shenfeng to visit the exhibition of Jinhua's achievements in cooperation with Africa, and learned about Jinhua's high-quality promotion of all-round cooperation with Africa in economic and trade fields and its achievements.
With the rapid development of e-commerce, more and more large merchants have begun to emerge. They are very different from small merchants in terms of order size, standing SKU size, and the number of suppliers. With their growth, e-commerce warehousing and distribution outsourcing Services have gradually matured. Choosing the right talent warehouse distribution service partner at the right time is a test of the wisdom of the business. At present, there are various types of warehouse and distribution service providers on the market. Warehouse and distribution service providers that focus on the e-commerce industry can be roughly divided into three categories: One is the transformation from the traditional logistics industry to e-commerce warehouse and distribution services, such as Sinotrans, COSCO, and Kerry EAS. Such service providers have strong financial strength and strong professional background. However, traditional warehouse distribution companies focus on the B2B field. In the B2C field, intensive cultivation is needed, especially to deepen the understanding of e-commerce. The second is some warehouse distribution service providers with strong e-commerce meaning, such as Best, Net Warehouse, Benchmark, Fanet, Wuzhou, Benin and so on. This type of service provider has a very deep understanding of e-commerce, and the warehouse operations focus on the B2C field from the beginning. However, most of them have not yet formed a nationwide warehousing system and cannot provide merchants with a comprehensive system of warehousing and distribution services. The third is e-commerce warehousing through the transformation of express delivery systems such as Tongda. In the past few years, this type of service provider has transformed from express delivery to warehousing and distribution services, starting with the cost-effective activity business, and has accumulated part of the e-commerce warehousing and distribution operation experience. Now it is gradually developing towards specialized warehouses, such as Yuantong Xinlong, Tiantian, Zhongtong and Shentong rely on warehousing and distribution services provided by distribution centers in Beijing, Shanghai, Guangzhou and other cities. This type of service provider is inferior to the former two in terms of professionalism, but its cost advantage is obvious, which is very suitable for fast-in and fast-out activity business, and can solve the problem of insufficient logistics flexibility of merchants in the big promotion event scenario. In general, when the order fluctuation range is low (that is, the order volume is stable), the merchant should choose the self-built warehouse and distribution service. This kind of choice is mostly small sellers on Taobao. The daily order volume is hundreds of orders and the SKU scale is not large. Merchants themselves can better control orders, products, and inventory. The vast majority of small businesses in Taobao that stock up on their own are in this rank. The large merchants who build their own warehouses mainly include those large sellers whose store size and their logistics capabilities have developed simultaneously and those who are cautious about warehouse outsourcing. Representatives such as Handu clothes, wheat bags, three squirrels and so on. This type of business has a large scale and has high requirements for logistics services. Its investment in logistics is not comparable to that of ordinary merchants. This investment enables the merchant's logistics capabilities to well meet the expansion of its store scale. In addition, some merchants value their own cargo rights and data very much, and they must be in their own hands to feel "secure." Both types of businesses will choose to invest heavily in self-built warehouses. Outsourcing of warehousing and distribution options Generally speaking, most merchants choose warehousing and distribution service outsourcing based on cost and efficiency considerations. For example, during Double Eleven, the merchants' own standing service capabilities are not enough to meet the short-term delivery requirements, and they will choose to temporarily outsource warehousing services to a third party. Or when a certain merchant develops and grows, he finds that self-built warehousing is getting heavier and heavier, taking up a lot of labor and cost, but outsourcing is relatively worry-free. You can pack lightly, do a good job in front-end marketing, and get more orders. .Merchants with self-built warehouses may gradually become too many outsourced partially, fully outsourced, or temporarily outsourced. The main criteria for judging whether to choose partial outsourcing and full outsourcing are the difficulty and cost of warehousing construction. There are different situations for various projects, and business investment is also different. Here is a symbolic number concept: double two thousand. That is, two thousand standing SKUs or two thousand orders per day. The former represents the difficulty of the operation in the warehouse. The more SKUs, the more difficult the operation in the warehouse. The latter represents the input cost in the warehouse. The greater the order volume, the greater the cost input. Of course, there are many other factors that will affect these two indicators, such as inventory turnover rate, SKU characteristics (storage conditions, floor space, etc.), labor costs, warehouse rental costs, and so on. The main criterion for measuring whether to choose temporary outsourcing is order quantity flexibility. When the instantaneous order quantity exceeds the daily order quantity by more than 5 times and exceeds 2000 orders, the warehouse can choose whether to temporarily outsource to the express warehouse to solve the problem of insufficient flexibility. Of course, this number is also a reference number, and merchants have to choose according to their actual conditions. Only when orders fluctuate greatly and the difficulty and cost of warehousing management have risen sharply, merchants need to choose a professional outsourcing warehouse to provide full-link logistics services.The activity warehousing business can solve the problem of the mismatch between the merchant’s explosive delivery capacity requirements and the daily operation capacity. Santong Yida has been involved in this type of business two years ago. In Beijing, Shanghai, Guangzhou, Hangzhou, Shenzhen, Chengdu and other sellers, warehousing and distribution services for activity businesses such as Juhuasuan have been established. This type of service is characterized by fewer SKUs, fast in and out. Two years ago, Juhuasuan adopted the method of forced warehousing, and most of the merchants entered such warehouses. Starting from an event business to a daily retail business will help establish a trust relationship between the merchant and the warehouse. In the event warehousing scenario, the merchant establishes a trust relationship with the warehouse through a relatively simple activity scenario. After trying, it is possible to choose all warehousing or partial warehousing, and establish a long-term cooperative relationship with the warehouse. Representatives such as Best, provided logistics services for Inman through the "Double Eleven", and eventually became Inman's warehousing service provider. And those large merchants with self-built logistics that develop simultaneously in scale and logistics capabilities, after the cost and management difficulty of self-built logistics reach a certain limit, they may choose better logistics solutions or optimize their own logistics capabilities. Full or partial outsourcing. This is especially true for those apparel categories with many SKUs and frequent new additions.
The logistics reform and innovation in the Internet age are rooted in the upstream business changes. In 2015, China's Internet commerce has completely eroded traditional commerce. E-commerce has evolved from B2C to B2B2C, and then to the combination of O2O and C2B. The entire logistics center of gravity has undergone major changes. In 2015, JD’s major strategy is channel sinking and O2O layout; Ali’s strategy is to go out (cross-border) and go in (rural e-commerce); SF Express has shifted from the original Heike to SF Express, and at the same time deploys the rural logistics market. Reorganize the 5 major business groups strategy.From this, we can see two major signals in the E-commerce 3.0 era:1. Commercial change O2O is the general trend;2. The cloud warehouse model has become the next rigid demand, including core city cloud warehouse + urban cloud warehouse + community cloud warehouse + cross-border global cloud warehouse.So how important is warehousing to e-commerce companies!1) First of all, we must be clear about what core competitiveness should be as an e-commerce company?Of course, how to increase the sales of online stores, followed by the quality of services and goods, and then how to reduce costs and improve efficiency. The summary is as follows: 1. Acquire customers, increase order volume (channels) 2. Keep customers, improve secondary conversion (brand) 3. Get profits snowball (cost reduction).I think these are enough for e-commerce companies to scratch their heads. If the core competitiveness of e-commerce is also put into warehouse management, it will require a lot of time and money to deal with the quality of warehousing and distribution, which will inevitably affect In your own business, if you can't do well in warehousing and distribution, the platform will have an impact on ratings and sales. For example, warehouse location, warehouse management system, warehouse personnel recruitment, warehouse planning, warehouse equipment, fire prevention, theft prevention, and moisture prevention, etc. These are all things that need to be considered when building a warehouse, which will affect your business and delivery. Therefore, it is necessary to choose third-party warehousing and distribution.2) Then there is the question of time allocation. Many e-commerce companies have been struggling to control the quality of supply, customer purchase feedback, and obtain customer source channels. We also need to consider planning operations and warehousing distribution. How can we have so much time? So how to solve this problem? That is to find a professional person to help you share it?Third-party warehousing can help e-commerce companies free up a lot of time spent in warehousing and distribution. This link can help e-commerce companies save a lot of time and cost. Compared with our own warehouse staff, the professional knowledge and practical experience are much higher than our own warehouse staff. Frequent losses can easily lead to slower operations in the entire warehouse and increase the error rate. The relatively stable staffing of third-party warehouses has helped e-commerce companies save labor costs. Can we spend the extra time on the basis of these two cost reductions? In terms of our core competitiveness, can the saved labor cost be replaced by talents who can bring true core value to the enterprise.
With my country's entry into the WTO, many large foreign car manufacturers have joined hands with my country, bringing my country's commercial car production into a golden period. According to statistics from the China Automobile Association, China's auto production and sales have maintained double-digit growth for six consecutive years. In 2008, China's auto production exceeded 10 million vehicles and the output of cars exceeded 5 million. According to relevant statistics, there are more than 6,000 highway car transport vehicles in the country, and highway car transport accounts for 85% of the total (road, rail, and water transport), and the annual transport volume reaches 4.5 million. If the average cost of road transportation of commercial vehicles is calculated at 1,500 yuan per vehicle, the national average annual turnover will reach 7 billion yuan. It can be seen that the car transport as a commercial vehicle transportWith my country's entry into the WTO, many large foreign car manufacturers have joined hands with my country, bringing my country's commercial car production into a golden period. According to statistics from the China Automobile Association, China's auto production and sales have maintained double-digit growth for six consecutive years. In 2008, China's auto production exceeded 10 million vehicles and the output of cars exceeded 5 million. According to relevant statistics, there are more than 6,000 highway car transport vehicles in the country, and highway car transport accounts for 85% of the total (road, rail, and water transport), and the annual transport volume reaches 4.5 million. If the average cost of road transportation of commercial vehicles is calculated at 1,500 yuan per vehicle, the national average annual turnover will reach 7 billion yuan. It can be seen that the car transport freight forwarding industry, as a commodity vehicle transport, is of great significance in extending the automobile manufacturing industry chain and driving the third-party service industry.There are approximately 20 sedan freight forwarders in Wuhan, with approximately 1,500 sedan vehicles, with an annual transport volume of approximately 1.17 million vehicles, and an average annual turnover of 1.7 billion yuan. However, in recent years, the development of sedan freight forwarders in Wuhan has been slow, basically staying at the level of 2005. On the one hand, it is affected by the rising prices of fuel, road and bridge tolls, steel, tires, auto parts, labor, and land; on the other hand, it is affected by the operating pressure of upstream companies, lowering prices, extending the billing period, and increasing road fines. Seriously, the capital chain of freight forwarding companies has tightened, and operational risks have increased.Constraints and existing problemsAt present, the difficulties faced by the car transport freight forwarding industry can be summarized as follows: high customer requirements, high operating costs, large market fluctuations, high operating risks, low service prices, and low corporate profits. There are mainly the following four problems in the car freight forwarding industry:One is that the common operating mechanism of the car transport freight forwarding industry is private, and the concept of developing modern freight forwarding is relatively lagging behind, and the understanding of supply chain management, reducing circulation costs, and improving the core competitiveness of enterprises is limited. Little attention is paid to the rationality of freight forwarding methods and the impact of adjusting the organization of freight forwarders on the development of enterprises. Its business model, service quality and work efficiency are difficult to meet the needs of socialization.Second, freight forwarding activities mainly rely on the relatively narrow self-operated freight forwarding method within the enterprise to complete. Basically, it is a warehouse + a fleet, and it independently manages the entire freight forwarder. The various links of freight forwarding (such as warehousing, distribution, transportation, etc.) lack effective integration, and the efficiency of freight forwarding is at a low level and high consumption. Lack of the support of a unified and coordinated industrial policy system, and the benefits of scale are not obvious.Third, most freight forwarding companies are still in the manual operation stage for information collection, sorting, development, and use, and there are few applications of advanced network information technologies such as vehicle GPRS systems and supply and demand information platforms. The scale of freight forwarding service companies is relatively small, and the proportion of specialized freight forwarding services is relatively low.Fourth, the income of car freight forwarders mainly comes from basic services such as transportation and warehousing management. Some high-tech market operations (such as market planning, process design, information construction, etc.) are often not paid enough attention. Although third-party freight forwarders can adjust themselves, they are limited by capital and talents, making it difficult to achieve a fundamental leap; they can also implement alliances, but due to the fixed mindset and balance of rights and interests among shareholders, it is difficult to achieve results. Development of fourth-party freight forwardersIdeasThe fourth-party freight forwarder is an organization of resource allocation and management. It has a wide range of resources, its own capabilities and high-tech skills, and provides a supply chain integrator with resource sharing, complementary services, and comprehensive supply chain solutions. It is through the influence of the entire freight forwarding supply chain, fully integrating social resources, relying on industry management experts, specialized technical talents, integrating third-party contract freight forwarding suppliers and value-added service providers, plus its leadership in leadership, ideas, and talents. Advantages, marketing planning, management consulting, and the use of information technology methods to provide customers with comprehensive supply chain solutions.Grasping the needs of users with one hand, and grasping the entire supply chain of freight forwarders that can meet the needs of users with the other. This is the business philosophy of fourth-party freight forwarders to create core competitiveness. I personally think that the development of sedan freight forwarding in Wuhan should mainly start from the following aspects:The first is to integrate freight forwarding resources and move from competition to cooperation. Led by industry associations, it will coordinate and coordinate freight forwarding industry experts, introduce new management concepts and management methods, and incubate fourth-party freight forwarders. It also integrates existing freight forwarding resources to enable third-party freight forwarders to move from competition to cooperation.The second is the standardization and standardization of freight forwarding services. Industry associations take the lead and coordinate with the competent government departments to issue industry norms and standards for freight forwarding services. It is the glue for the integration of freight forwarders. For the freight forwarding industry, it is necessary to use standardization to organically connect the entire freight forwarding supply chain to reduce the difficulty and cost of interface links; for freight forwarding companies, it is effective for improving internal management, reducing costs, and improving service quality. Measures; for consumers, enjoying standardized freight forwarding services is a manifestation of consumer rights.The third is to provide third-party freight forwarders with freight forwarding solutions or supply chain management solutions, as well as professional technical services, consulting services and information construction services. For example, the unified compilation of "driver training materials" to uniformly train drivers; help establish enterprise management information systems, diversified and intelligent enterprise management software integrating real-time operation, real-time database management, and software data connection; establish e-commerce information platform ; GPS central monitoring system sharing; policy, technology and business information consultation, etc.
While the price war has intensified, the freight forwarding war of various home appliance companies has also begun. A few days ago, Suning.com launched a freight forwarding "blitzkrieg", relying on its own advantages in the O2O model, shopping on JD.com in terms of delivery efficiency, making the e-commerce market extremely strong in gunpowder.The industry believes that the bottleneck hindering the realization of the O2O model is the service capacity of freight forwarders. The delivery efficiency of freight forwarders in the last mile is an extremely important factor in the competition in the e-commerce market. Behind the e-commerce war is the freight forwarding war. However, how to ease the financial pressure caused by the construction of freight forwarding systems will be a test for major e-commerce companies.Suning starts a racing war"818" has become the promotion carnival second only to "Double Eleven" in the e-commerce industry. The promotion enthusiasm of various e-commerce companies has not diminished at all this year, but has become more vigorous than in previous years. In past promotional activities, e-commerce companies have been questioned about the strength of freight forwarders. In recent years, various e-commerce companies have also spent a lot of money to improve freight forwarders and attract consumers to buy.Li Bin, executive vice president of Suning Cloud Business Operations Headquarters, said that "818" Suning.com will start an e-commerce competition with great fanfare. The three major freight forwarding services are "half-day delivery", "rapid delivery" and "three-day delivery". It will be fully implemented in August.It is reported that Suning.com will intelligently match the products purchased by users with the delivery address, and the advantages of the O2O model will greatly refresh the e-commerce delivery time record. This service will be implemented in August in areas covered by stores in 12 cities including Beijing. .I have to mention that Jingdong Mall has been building freight forwarders with great fanfare. Since 2009, JD.com has been deploying warehousing and freight forwarding centers nationwide and building B2C freight forwarding centers.Senior industrial economic observer and e-commerce industry analyst Liang Zhenpeng believes that Suning’s O2O model of promoting online and offline integration has begun to take effect in the first half of this year since the beginning of the Internetization of physical stores last year. 1,600 Suning physical stores across the country have become its Freight forwarding distribution outlets provide grounded local services for online sales platforms and become a strong support foundation for the newly launched "Quick Delivery" service. The freight forwarding network coverage and services formed by e-commerce's comprehensive integration of online and offline channels are the key to winning the competition.Freight forwarder is built into "Sales Gold Cave"From the beginning of this year to the end of July, Suning.com was relatively low-key in the e-commerce industry. The reporter was informed that Suning Tesco was dormant for half a year and focused on backstage construction. In terms of freight forwarding base construction, in the first half of this year, Suning continued to build new freight forwarding bases and put them into use. At the same time, it continued to promote the construction of store courier points and service outlets, and optimized freight forwarding operation mode and long-tail merchandise distribution rules.In the B2C market dominated by independent sales, JD.com has the largest market share, and Suning.com ranks second, which is significantly higher than that of Vipshop, Amazon China, and Dangdang. According to relevant sources of Suning.com, “Suning.com plans to further increase its market share, and capital investment must be increased.” Similarly, JD.com has also been painstakingly funded. E-commerce “big guys” have to invest huge sums of money to build their own freight forwarding platform while stepping up to raise funds.A source from the China Freight Forwarders Association told reporters: “The e-commerce freight forwarding battle seems to be lively, but the freight forwarding rate is the actual measurement standard. Suning.com’s freight forwarding rate was 99.02% in June. JD.com has not yet completed statistics. ."Liang Zhenpeng believes that the e-commerce industry is talking about the O2O model, but the bottleneck hindering the realization of the O2O model is the freight forwarding service capability. The entire process of online shopping from shipment to delivery to users is directly linked to the user experience. The delivery efficiency of one kilometer freight forwarder is an extremely important factor in the competition in the e-commerce market. Therefore, behind the e-commerce war is the freight forwarding war. In the first half of the year, major e-commerce companies made efforts to continuously increase the rate of freight forwarding. However, the construction of freight forwarders cannot be underestimated. Having a strong and stable capital investment capacity has become a decisive factor in the e-commerce battle.
